frank's eighteenth Favorite: Let's Talk Tactics 

Not every member of your online community is going to contribute content. That's ok, and important to know going in. Check out this matrix to see who plays where and how we define community roles.

Only two more tools until the full set of twenty is released! 

@John4frank  |  @RUfrank  |  info@areyoufrank.com

Here's at least eleven things to consider when creating a Content Plan for your new social media campaign. (Most people only think of three!) These can help create ongoing conversations with your brand and promote participation. Who does love those?!  

Think we missed one? Let us know and we'll add it in!

@John4frank  |  @RUfrank  |  info@areyoufrank.com

frank's sixteenth Favorite: Differentiate with your VVPN

Have you considered your online community's VVPN? (Ok, ok, not another acronym, but this one's worth checking out!) We've established what your brand is, what it means, but how is it different? 

@John4frank  |  @RUfrank  |  info@areyoufrank.com

frank's fifteenth Favorite! Creating your Brand Personality 

Now that you have your community... What is it?

A well-branded community has the best chance for success. Here's a tool to help you create a brand personality that will thrive in the long-term.

@John4frank  |  @RUfrank  |  info@areyoufrank.com 

frank's fourteenth Favorite! When it comes to your brand, what else is out there?

Take stock of all the other formal and informal, online and offline communities before launching your new one. Here's a simple  way to gauge what's out there.

Want to meet frank? Make sense of all of the tools? See the other 170 tools that we kept hush hush? 

@John4frank  |  @RUfrank  |  info@areyoufrank.com

frank's thirteenth Favorite is, well, pretty frank: Dream Big!

Are you dreaming big enough before launching your new online community? Here are some ideas to kick open the possibilities. When you're planning a launch the only thing that can stand in your way is you. So go ahead, dream big!

@John4frank  |  @RUfrank  |  info@areyoufrank.com

frank's twelfth Favorite: What is a 2.0 Brand?

With our twelfth tool we're diving into our Branding and Culture Toolkit!

How does a 2.0 brand differ from a 1.0 brand? The differences are huge! Check out this chart for a comparison. Have tools or difference that we missed?  We'd love for you to send us your perspectives too!

@John4frank  |  @RUfrank  |  info@areyoufrank.com 

Are you asking these twelve questions about the technology you're ready to launch your online community with? They might be worth checking now to save headaches (and dollars) later with this free tool that you can reuse for every tactic that you want to implement! 

@john4frank  |  @RUfrank  |  info@areyoufrank.com

frank's tenth Favorite, and the last for the night: Web 2.0 Values and Your Organization

Could you culture actually sub-optimize your social media campaign? Check out this chart to learn how well aligned your current culture is with 2.0 values. 

@john4frank  | @RUfrank  |  info@areyoufrank.com 

It's 2009, so it's time for frank's Favorite number nine!! 

Let's talk. Frank Talk.

This tool provides a lot of great questions to help you define your culture. The better you know it, the more effectively you can build your online community for your culture. 

Think we're missing a question or two that should be on the list? Let us know in the comments or get in touch with the info below!

Download all of our free tools here 

@john4frank  |  @RUfrank  |  info@areyoufrank.com