ING Financial > Internal Portal
An internal initiative focused on employee alignment, frank helped ING connect with their 8,000 U.S. employees through an interactive portal on their employee intranet. Working together, we co-created an employee-written blog, calendar and monthly web-i-sode of success stories from around the country. In addition, offline marketing and grass roots giveaways helped keep the message alive and viral.
The Results
"We knew we needed to change the way we talked with our employees. Continuing cynicism about corporate motives, combined with information overload, made it increasingly difficult to engage our employees with traditional corporate communications vehicles. We knew we needed to ‘break some china’ to jump-start the conversation. Our discovery of the frank team came at exactly the right time. Our knowledge of social media wabs minimal, but our gut told us that this was an avenue we needed to explore. The team at frank has educated ING on both the spirit and "how to" of social media. I've quickly moved beyond seeing this as the latest ‘fad’ in technology to understanding the power it has to connect us all through candid conversations that are inclusive and respectful. While many have worried out loud about the web's power to isolate us as human beings, frank is one of the early pioneers to apply social media to increase our sense of community, trust and shared objectives."
Senior Vice President
Internal Communications
ING Americas