In order to know where you want to go, we start with your present reality: Where are you now? Then, we ask what you really want to create: What’s your vision for the future? Who are the people with whom you’d like to engage? The conversations you want to create? The collaboration you’d like to foster? The lines of communication you’d like to open? In this phase you’ll use the advice, tools and checklists to answer these questions and more, teeing you up for success.

Now that you know where you want to go, it’s time to assess which collaborators in your organization will help you get there. From here, we guide you through setting up a plan to achieve your vision. You’ll use the toolkit to design and develop the social media and other vehicles to foster conversation. You’ll involve the technology, legal, marketing and human resources gurus throughout your organization to realize your vision.

Ready…set…go! You are moving and shaking and implementing your plan. You’re kicking off conversations. You’re structuring your internal processes integrating social media into your broader communication plan. You’re walking your 2.0 talk. Conversations are happening!

Here’s your opportunity to check in on how far your team has come. You’ll use the frank/inside surveys, focus group guides and action plan trackers to measure progress and answer the questions: How’s it going? Where are your success stories? What needs to be tweaked? Time to celebrate, recalibrate, and ask “What’s next?”

An online, do-it-yourself toolkit is coming soon! In the meantime, contact frank/inside to get started on consulting work today!