authentic branding + organizational courage through social media
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To inspire your organization to tap the benefits of transparency, authenticity and collaboration, frank/inside focuses on the values of the 2.0 revolution, the philosophy behind 2.0 and, most of all, how 2.0 – or how “frank” – you and your organization are right now.

And then?

We co-create the perfect action plan to get your team moving in the same direction, speaking a common language and collaborating above and beyond where you’ve ever been before.

Through our consulting work, frank/inside will:

+ Sharpen internal alignment of vision and transparency through process and strategic cohesion

+ Develop real conversation and co-creation strategies among leadership, management and employees

+ Develop real conversation and co-creation strategies among leadership, management and employees

+ Work with your internal teams to empower everyone in the company to “walk the talk”

+ Build and execute internal, creative communications campaigns to rally the troops and gain genuine support – online and off

+ Bring additional capabilities like 1:1 coaching, group workshops, webinars and ongoing training so you’re always ready to co-shape conversations, community and culture

+ Leave you with an environment that helps your brand “shine from the inside out”

 


Integrated Strategic Development.

Hey, it all has to harmonize, right? We know you’ve got a lot of offline activities in play and we’ll help you link and leverage them in a new 2.0 world.

Creative Development.

If your brand doesn’t make people stop and pay deep and startled attention, it’s not doing its job. Creative is our passion. And our team of art directors and copywriters can either extend or re-create your brand presentation to make the most of social media.

We bring this up because, truth be told, it’ll basically become your new job. Gems of bite-sized, multi-media product, service, corporate, whatever-type-of-content is the juice that will fuel your web 2.0 success. Of course we can help you produce it, but the more authentic it is, the better.

User Interface Design/Programming/Coding.

Heard the saying that “A great idea can turn to dust or gold depending upon the talent that rubs against it?” Translating strategies and creative concepts into beautiful, seamless, glitch-free Web 2.0 executions is what our team of user-interface designers/ programmers/ coders thrive on.

Ongoing Search Engine Optimization, Measurement & Campaign Refinement.

Yes, we also have some passionate SEO people on our team. They dig getting your brand and your content in front of the right online audiences. And they drool over the stats that continually measure the success of their efforts. Because inside of those analytics are the insights that help us refine the campaign for even deeper success. That’s the beauty of a 2.0 campaign: your customers react and you can respond. Like now.