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What happens when a major company is going through multiple M+A’s? It gets a bit hard to work there. Case in point with ING Financial, who asked frank to align their external messaging of “Your Future. Made Easier.” with new internal processes. The result? An employee-led, UGC-rich internal portal and campaign that helped share new standards, solutions and more.

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“Yes, and...” people are inspirational. Keep this frank mug as your reminder. Whenever you hear your own resistances pop up – your “Yes, but...” attitude – drink from the other side. Who knows, you might inspire everyone to see the glass half-full. Yourself included.

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If you’re ready to co-create a “Yes, and...” culture, frank can help through:
 // Strategic Support
 // Creative Branding
 // Culture Audit(s)
 // Editorial Calendar
 // Ongoing Marketing
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