Now you have 3 choices: Lead, follow or get out of the way.
Marketing transparency has been called a judo move your competitors can’t handle. It leverages today’s values of authenticity, co-creation and meritocracy. (Big words for Parker Palmer’s notion that people grant authority to those who are authentic.) And maybe we’ve always done that. But thanks to social media or Web 2.0, the most successful brands are just starting to get it. And be it.
The courage to have frank conversations with their best customers. To listen to them. To engage with them. To use the wisdom of the crowds to make a customer’s experience richer, stronger, more relevant and more meaningful. In fact, the more open and vulnerable these brands become with their best customers, the more valuable the brand becomes to them
Like we said. All it takes is a little courage and a lot of frankness. We can help with both. But first, let’s see how frank you are.
So start with this quiz:
authentic branding + organizational courage through social media | 2657 dupont avenue south, first floor minneapolis, mn 55408