frank.

frank: authentic branding + organizational courage through social media.

Authentic branding and organizational courage? At first, even we thought this was an oxymoron. But given individual courage, powerful new technology and a passionate narrative unique to your product or service, great things start to happen. Inside and outside of your organization. In short: from customized consulting to half- and full-day workshops to public speaking, frank helps kick open the possibilities with Social Media.

1. Authentic Branding: share your story, tell your truth, rule the school.

Through the combination of techie and traditional tactics, frank’s Authentic Branding approach starts with your objectives & goals then co-creates an inspired Social Media campaign that brings your message to life and reaches your customers wherever they are, online or off. All to help you become the sole leader in your industry and a humming hub of category conversation.

frank's Authentic Branding team offers:

• Integrated marketing and strategic planning
• Creative development (online and off)
• Content development
• User interface design / development

• Creative execution
• Programming, coding, Flash
• Ongoing SEO, measurement and campaign refinement

2. Organizational courage: change starts inside.

"The vital act is the act of participation.” With frank’s Organizational Courage team, you’ll hear this a lot. Why? Because an involved organization is an evolved organization. A passionate team is your best marketing message. And, let’s face it, when everyone gets along in the sandbox, it’s a lot more fun to go to work in the morning.

frank's Org Courage team helps:

• Sharpen internal alignment of vision and transparency through process and strategic cohesion
• Develop real conversation and co-creation strategies among leadership, management and employees
• Bring additional capabilities like 1:1 coaching, group workshops, webinars and ongoing training so you’re always ready to co-shape conversations, community and culture

• Create an aligned culture through values and goal visioning
• Remove barriers and roadblocks standing in the way of 2.0 and organizational success.
• Inspire team-members through frank's exclusive enterprise-focused Social Media methodology: frank/inside

Social Media – or 2.0 – is technology. And tons more.

Whether used professionally or personally, Social Media is a game-changer to the core. It’s a new set of technology tools that are nimble, flexible and often open-source. It’s an idea based in two-way conversation, in collaboration, in community. It’s a philosophy centered on connection – a “we” in an “us vs. them” world; a “both/and” in an “either/or” existence.

Some folks use it to interact with customers or employees around the world. Others use it to laugh with their friends. All use it to connect to a new way of communication that’s more real, authentic and genuine.

How?

Through strategic, smart, swift technology that was created by people, for people. Platforms that help you reach customers, employees, business objectives. Tools that ignite human interaction to gigantic (and often profitable) proportions. Technology – from blogs to wikis, podcasts to apps – that used to support your business objectives can rock your world. Let’s dance.

Web 2.0

a term created by Darcy DiNucci in 1999, and pushed into the mainstream by O-Reilly Media in 2004, to describe the evolution and collection of online tools that help people to self-express, connect, share, create over the internet.

Social Media

collaborative tools and technologies that enable personal and professional connections, collaboration, communication. Used interchangeably with Web 2.0, but usually more socially vs. technically focused.

Enterprise 2.0

a phrase developed by Harvard Business School professor Andrew McAfee to describe the organization-wide application of Web 2.0 technologies.

frank/inside

an enterprise-focused Social Media methodology and philosophy designed to empower non-techies to integrate Social Media into their organization.